The Web Ad Dilemma

I’ve been thinking about this subject quite a bit lately. While tools like Safari’s Reader View can help, the desire to support advertising on the web is impossible to square with the current implementation on most web sites.

Fortunately, Jim Ray breaks it down much more succinctly than I have been able to. Blocking ad-blockers with better ads

The problem may be murky, but the solution is a bit more clear, if not exactly novel: build a better product. Not a fancier iPad app, a better ad product. For all the haranguing about native ads, they have the advantage of being immune to filters and, when done right, a genuinely better experience, certainly better than green double-underlines or the “content marketing platform” ads at the bottom of far too many web pages.

Just give me a well designed, compelling advertisement. Hell, I’ll share my browsing history if that is what it takes to serve me something I’m genuinely interested in.

Beyond Barcamp Tampa Bay

This past weekend was the 3rd Barcamp Tampa Bay. Afterwords, Peter Radizeski one of the original organizers tweeted “how do we keep the community talking between BarCamps?”, to which my answer was that I believe the key is to foster the “mini” communities that come together at Barcamps, and that cross pollination amongst the smaller communities will keep the discussions going. To which Peter replied he didn’t think the cross pollination was working. I respect all of the work that Peter has done to help build Tampa Bay tech communities. I think we move in slightly different “mini” communities, so perhaps there are some that don’t cross over as much as others, but I will say in the 2 years since BarCamp 2008, I genuinely believe that it is happening. Perhaps not as fast as some would like, but it wasn’t that long ago that I didn’t know a single person in real life working with WordPress, web development or web technologies in the Tampa Bay area.

I was someone who had switched careers, was working from home freelancing, and all of my interaction was online. I used to joke that I had more friends in the industry overseas than I did in the Bay area. Now that is not the case. Perhaps partly from the proliferation of services like Twitter, but I now know real live human beings living in the Bay area who work with similar technologies as myself. That circle grows larger every time I attend a local event, be it Barcamp or more recently, the local WordPress User Group. I don’t get to hang out with these people as much as I’d like, but that’s the case with my friends not in the industry too. Life just gets in the way.

I do think there is a responsibility for those who want to see a more thriving community locally to as I said, foster the smaller communities and try and bring the Barcamp sharing and nurturing mentality to their smaller circles. Perhaps it’s time someone reaches out to Ryan and the Florida Creatives to start an active, local chapter to help bring the smaller communities together. Maybe there’s another umbrella organization that just hasn’t been started. Are people put off by the term “creative”? I honestly don’t have the answer. I know earlier this year myself and several others discussed what possible umbrella organization could help achieve this, and nothing came of it. Maybe it’s time to revisit the conversation in a broader scope? I was speaking with an organizer of BarCamp Sarasota and they do events year round under the BarCamp moniker. Is BarCamp evolving from the DIY stick-it-to-the-man un-conference into a “brand” that people can associate with and can be that umbrella? Again, I don’t claim to have all of the answers, but certainly would love to see the discussion continue, and will continue to make efforts in my smaller circles to build a local community of web technologist for the Tampa Bay area. y.ah.oo! y.ah.oo!
So the ‘net is abuzz that the hot tagging service was bought by yahoo. Read through the comments, some are skeptical, some simply full of congrats, some outright damning the merger. Me, eh, I’ll wait to see what happens, but will start trying to get scuttle working again, just in case. I’ve been using Blinklist as well, and there’s no shortage of options out there, if yahoo does get too hands on. I really don’t see it as this commenter

What happened to the decentralization the internet was supposed to be so good for?

because, as I’ve said, there are other options out there, and will continue to grow, especially after this buy-out.